News

Spotted! January 20 2015

Spotted!
Pettifleur Berenger, Real Housewives of Melbourne star, wearing MARGARET DRESS by Sretsis at the premier of Novak Djokovic's documentary film premier. 

Looking chic and fabulous!  xx


Fame Agenda in Annisa Magazine January 03 2015

Check out our BOMBER JACKET featured in Annisa Magazine December 2014!

Happy New Year Fames! xx


Fame Agenda in InStyle Magazine November 2014 November 18 2014

Check out our Doctor's Coat from MadMed Collection in InStyle Magazine November 2014!
We are so MAD for OUTERWEAR! 

 


Fame Agenda in Good Housekeeping Magazine April 2014 April 25 2014


Dewi Magazine covers Fame Agenda in Jakarta Fashion Week February 12 2014


JOM Magazine interview December 16 2013


Stylehunter.com interviews Monica Lim of Fame Agenda December 07 2013

Fame Agenda X Darbotz – Libby Hutton, Melbourne

Melbourne fashion label Fame Agenda has joined forces with Asia’s most prolific street artist, Darbotz. Creating an eclectic fashion collection as part of Mapping Melbourne, the Fame Agenda X Darbotz collaboration is an initiative which celebrates independent contemporary Asian art in Melbourne.

A fusion of fashion, art and music will unravel on the steps of one of Melbourne’s most cultural and iconic locations, the steps of the State Library of Victoria, on December 6th to celebrate the launch of the courageous collection.

The quirky and distinctive patterns and prints of Malaysian-born designer Monica Lim (Fame Agenda) are developed from photo images of Darbotz’s existing graffiti on Melbourne Walls. The two have been fused to celebrate the amalgamation of art and fashion.



Monica Lim draws inspiration from fashion being an accessible and wearable form of contemporary art. This week I got the opportunity to sit down with Monica to discuss her incredible journey, unlikely new collaboration and what Melbourne can expect on December 6th!

1. You’re a lawyer turned fashion designer, come founder/creator of Fame Agenda. Tell us about that journey

It’s been a journey of constant learning.

I was working when I became pregnant with my first child, Kaeden. I started making handbags as I had previously done some pattern-making and sewing courses. Eventually an agent picked the label up and we started getting wholesale accounts here and internationally.

I worked throughout this time I decided to give up the professional career and focus on business. From handbags, eventually the business moved into retail as well as wholesale and started to expand more into apparel.

2. How did you and Darbotz meet?

I met Darbotz in March this year when he was in Melbourne for his solo exhibition at MiFA gallery. Darbotz is rather shy when you first meet him. He doesn’t really want anyone to know who he is.

3. Tell us about the collaboration?

Fame Agenda’s point of difference is our fabric prints, which are quite distinctive. When we saw Darbotz’s graffiti work we thought that that would be a great opportunity to mix “street” with a more sophisticated type of fashion.

4. What are the main inspirations behind Darbotz’s works and Fame Agenda’s?

We took a number of elements of work that we felt represented the spirit of Dabortz’s work and incorporated that into our design for this collection.

One of them is the “cumi”, a sort of motif that recurs throughout Darbotz’s work. The cumi is a black and white squid-like monster covered with scales and huge, swirling tentacles, angry and confused about the chaos of Jakarta, perhaps about the chaos of the urbanised world in general. From the cumi, we worked with ideas like boned hems and sequinned scales. We also worked with layers of organza scale-shaped layers.

5. How did the design process work?

Darbotz initially emailed through to us various artwork. We chose the ones which we felt could be incorporated into fabric design and we came up with a number of textile prints for the collection.

We also took photos of some of the street art that he left behind in Melbourne during his last visit. We liked the texture of the graffiti against the walls, so we made a print using magnified images where you can see the texture and the diffusion of the spray paint.

Darbotz is pretty relaxed about our designs and leaves it up to us. I like to think he trusts us

6. What is the key to successfully mixing art and fashion?

I think being open to possibilities is always important. And also trusting that the end customer will “get it”.

It’s a particularly tough time in the world of fashion at the moment. It seems like more and more independent fashion labels are closing up shop in the face of the international fast-fashion labels.

For me there is no point in competing in the “fashion as commodity” space. We cannot beat the internationals in terms of speed, price and access to market. The only way for us is to appeal to the customer who wants to express herself a little bit differently.

7. We can’t wait for the show on December 6th, what can Melbourne expect?

Hopefullllyyyy, good weather!!! It is an outdoor public event, so fingers crossed.

There will be DJs and music, street dance performances by Jakarta’s breakdancing sensation Bboy Kreate. We will have some gorgeous models bursting out of Darbotz’s giant box and stomping down the Library stairs. Darbotz himself will be there so we can watch him in action.

8. Are you going to see any other events on at Mapping Melbourne Festival?

Absolutely, I will be there for the official opening at MiFA gallery with the Chen Ping exhibition.

I’m also really looking forward to the “Shadows on the Wall” performance on Saturday night at the Royal Exhibition Building. It combines Javanese dance, robotics and light/shadowplay. Hats off to Multicultural Arts Victoria for always bringing fresh, cutting-edge events to Melbourne.



Fame Agenda X Darbotz

Friday December 6th

12:30pm and 5:30pm

State Library of Victoria

The free event is part of Mapping Melbourne presented by Multicultural Arts Victoria, which brings together an explosive program of events across the CBD celebrating our unique Asian Australian identity and international creative connections. 5-8 December 2013.



- See more at: http://www.stylehunter.com/fashions/fame-agenda-x-darbotz/#sthash.3uvogNiB.dpuf

Fame Agenda in Femina Magazine December 07 2013


Fame Agenda in Fashion Journal Nov 2013 November 14 2013

Check it out in full here: http://fashionjournal.com.au/2013/11/13/got-game/

Pho­tog­ra­phy: Mag­gie Beat­rice 
Styling: Alan­nah Vinci
Hair & MUA: Sum­mer Jane
Model: Elle @ Chad­wick Models


Fame Agenda YUM November 11 2013

Photography by Maggie Beatrice

Styling by Alannah Vinci

Model: Roe @ London MGT


Fame Agenda presents 'Las Vegas' at Jakarta Fashion Week 2013/2014 November 11 2013


Fame Agenda on the Cover of Nova Magazine with Rianti Cartwright October 10 2013


Kismet Magazine October 2013 October 07 2013


Instyle Magazine October 04 2013


Indonesian Tatler covers Fame Agenda's Fashion Show September 27 2013


Fame Agenda in Cita Cinta Mag September 04 2013


Fame Agenda in Chic Mag September 03 2013


Fame Agenda in More Magazine August 23 2013


Fame Agenda in Instyle August 20 2013


Fame Agenda in Cleo Mag August 20 2013


Our Red Kingdom Print for Culture Magazine. Styled by Andrew Zumbo August 12 2013


From late August, Fame Agenda in Melbourne is moving to Shop 4, 237 Flinders Lane. Please come and visit our store and design studio. August 12 2013

 


We are one of the best shopping secrets in Melbourne :) Thanks Herald Sun. August 12 2013

25 shopping secrets

Fame Agenda Picture: Anna Byrne Source: HeraldSun

Fame Agenda

Level 2, Melbourne Central, 211 Latrobe St, city. Ph: 9650 2322

MOST people think that secret stores are tucked down cobblestone alleyways, or behind wooden doors at the top of a rickety staircase, or advertised by a single red garment hanging from a fire hydrant.

But in Melbourne, you can find a treasure in the most obvious of places. Yes, even in that hoodie hangout, the shopping centre. In this case, Melbourne Central in the heart of our CBD.

Fame Agenda qualifies as a secret because it is so well camouflaged against a backdrop of chain stores that you are prevented from just stumbling across it, the way you might were it in a laneway.

Meticulously styled, this store collates the most covetable line-up of labels including Karen Walker, Sretsis, Staple and Gary Bigeni alongside its own house label famous for its slick prints.

 

References:

http://www.heraldsun.com.au/news/melbournes-25-best-shopping-secrets/story-fni0fiyv-1226694133370


Catalogue Mag August 08 2013

Stylist Jade Leung and photographer Michelle Tran share their fave shops - and Fame Agenda is one of them.